Awareness coverage
| Stage | Lumen Athletics | Velora |
|---|---|---|
| Unaware | 34% | 11% |
| Problem-aware | 27% | 22% |
| Solution-aware | 19% | 26% |
| Product-aware | 13% | 28% |
| Most-aware | 7% | 13% |
Template coverage
| Template | Lumen Athletics | Velora |
|---|---|---|
| Pain → Agitate → Solve | 52 | 18 |
| Problem → Product → Mechanism → Proof | 44 | 34 |
| Old Way → New Way | 31 | 14 |
| Authority → Diagnosis → Solution | 24 | 27 |
| Failed Attempts → Discovery → Transformation | 21 | 11 |
| X Reasons Why | 18 | 8 |
| Proof Layer | 14 | 39 |
| Timeline / Progress | 9 | 22 |
| Offer → Value → Urgency | 6 | 7 |
Lumen Athletics — angles & landers
top angles
Speed without soreness · 58Built for wet-road grip · 41Recover faster between sessions · 33Everyday kit, race-day feel · 28Ditch the break-in period · 19
landing-page strategy
/collections/run · 31% · Category hub for prospecting video
/products/velocity · 22% · Hero PDP, proof-heavy
/quiz/fit · 18% · Unaware capture into email
/new-arrivals · 9% · Seasonal push, low proof
Velora — angles & landers
top angles
Barrier repair in 14 days · 37Dermatologist formulated · 26Swap your 6-step routine · 22Texture you can feel · 16Stop wasting money on actives · 11
landing-page strategy
/products/serum · 44% · Hero PDP, single point of failure
/collections/face · 26% · Category browse
/quiz/skin · 18% · Diagnostic funnel
/bundles · 12% · Offer lander for retargeting